Mastercard announced in January its partnership with Polygon, to support emerging artists through the Mastercard Artist accelerator program. The company announced NFTs which provide access to this program during the NFT.NYC Conference. The company announced that music and Web3 lovers can redeem Mastercard Music Pass by the end of this month.
Mastercard didn’t reveal the names of the musicians participating in the program because they hadn’t been selected yet. The artists selected are R&B singer Young Athena and Venezuelan vocalist Manu Manzu. They also include Nigerian artist LeriQ as well as pop sensation Emily Vu and West Indian hip hop/pop-soul musician Cocoa Sarai. Mastercard says that the artists selected will be guided by five experts, and have access to a Warpsound AI-powered music studio.
Mastercard announced that artists could [start creating content, receive mentorship and learn how to use blockchain technology to monetize and build fan communities within Web3′. The Mastercard Music Pass is redeemable until the end this month. The company is offering its second NFT since June 2022, when it collaborated with Nifty Gateway Candy Digital The Sandbox, Immutable X Spring, Mintable, Candy Digital .
Raja Rajamannar is the chief marketing and communication officer and president of Mastercard. He stated that Mastercard aims to help people understand blockchain technology and digital assets while also showing how Mastercard can support this ecosystem. Mastercard’s executive said, ‘We believe Web3 can connect people and create communities around shared interests.’